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Dear Valued
Customers:
Thank you for
your continued response to our e-newsletter campaign.
Your feedback helps us continue to grow and serve you in
the manner which you deserve. Feel free to contact us at
any point to discuss features of our services, so that
you may continue to use our products to build a
successful business.
In this edition
of Arch Solutions, we again spotlight how Arch can help
you effectively maintain contact with your sphere of
influence and enhance your lead follow-up. Beyond
technology, Arch offers practical marketing tools and
information that will help you achieve your business
goals. If you want to read previous versions of Arch
Solutions, you can find them on our website by clicking
on the
“Newsletter” tab underneath the “Customer Center”
header.
We appreciate
your confidence and investment in our services and look
forward to working with you every step of the way.
Sincerely,
Steve Cortez
Arch Telecom
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Spotlight
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Powerline™ User Guide and Business Building
Manual for Real Estate Now Available |
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An updated Powerline™ User Guide for Real Estate is
now available. The new guide includes complete
instructions for all the recent upgrades to the web
portal. Since virtually all of the Powerline™
features can be accomplished by either the web
portal or the telephone, the guide is separated into
two parts: web or phone instruction. Those two parts
are also offered in two versions: a simple
ten-minute tutorial and a complete instructional
guide.
The purpose is to enable our subscribers to quickly
use the system to best serve their needs. For
example if your interest is to simply want to learn
how to add marketing fulfillment information via SMS/Text
(as an alternative to the fax-on-demand) this can be
accomplished in two simple steps. For users that are
interested in exploring how to attach audio
recordings over the web or record directly into your
browser, this is detailed in the comprehensive
guide.
The Business Building section has been completely
upgraded and contains industry specific templates
for maximizing the profitability of your Powerline™
system. For over fifteen years, Arch has attended
seminars, workshops, and trade shows featuring the
best coaches and top-producing agents. These
business building modules reflect those best use
practices. There are modules on:
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Templates For
Building Responsive Picture Ads
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Profiting From For
Sale By Owners
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Winning Expired
Listings
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How To Write Direct
Response Ads That Make You Money
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Most Effective Ad
Placement and Why Ads Fail
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Cultivating New
Business Using Drip Campaigns
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Follow-Up Scripts
That Convert Prospects To Clients
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Upgraded Ultimate
Listing Presentation, Price Reduction Meeting
and more…
A
full pdf version of the new guide can be found
online at
http://www.archtelecom.com/downloads or you may
request a hardcopy for $25 (includes UPS shipping
and cost to print manual). An upgraded manual for
our mortgage originator clients will be released
shortly.
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Product Spotlight -
Arch For Sale By Owner
Service |
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We Search, You
Sell
Stop wasting your
valuable time searching “For Sale By Owner” (FSBO)
listings. Arch’s FSBO Listing Service identifies
and delivers to you daily a list of FSBO
properties that have recently been advertised.
We use a multi-step process to uncover and add
missing elements to ensure that you have
accurate names, phone numbers, and postal
addresses. Simply enter your desired zip code,
and we will send you all the advertised FSBO
listings within a fifty-mile radius from the
area of greatest population density of your zip
code. You may narrow your radius; choose to
include/exclude adjoining states and decide in
what format you want your FSBO listings
delivered, enabling you to focus on the FSBOs in
the area in which you wish to work.
Arch matches the phone number and
reverse-matches the advertised address to
determine if a home was advertised as a FSBO but
is actually an investor, Realtor® listing, or
assisted listing. When a FSBO listing does not
contain sufficient elements to match, a live
operator calls the listing to fill in the
missing elements to guarantee that the listing
is a true FSBO.
Ensure Quality FSBO
Data
Identifying and
accurately mapping true FSBO listings require a
combination of sophisticated technology and
quality human resources.
Arch maintains licensing agreements with various
providers of consumer FSBO data and then
harvests other sources using an automated
network of web and server-based tools. These
tools search newspaper ads, websites, and other
FSBO sources. These licensing agreements enable
us to disclose the source from which the FSBO
was harvested and display that source on your
report, so that you can speak intelligently to
your FSBO prospect or provide feedback on other
desired sources that we may not be currently
data-mining.
Next, we enrich the data using our licensed
access to a patented, multi-sourcing database
technology. This database provides the most
complete universe of business and residential
telephone numbers linked to current names and
postal address. These links are updated
regularly based upon more than 400 million
verifications each month.
If we map the listing using automation, we
deliver it to you within 24 hours from when it
was advertised. Should the listing not contain
sufficient elements to map, the live operator
may take an additional 24 hours to call the
property prior to Arch delivering the listing.
On a national scale, we map 82% of the listings
using automation and an additional 8% using live
operators. If the live operator cannot map the
listing, we deliver the listing “as is.”
As a subscriber you
receive:
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A daily email of the FSBO listings within a
fifty mile radius of the zip code you request.
You may select the format of the email from the
following: text (suitable for printing),
comma-separated variable (CSV, designed for
importing) or HTML (includes all elements of the
ad).
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An online web report that enables you to
modify settings or download reports in any
format
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FSBO listings delivered to you in order of
mileage proximity.
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Most missing elements that were not published
are matched and reported.
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Identification and purging of duplicates,
along with most Realtor® and investor listings
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Whether or not the phone record appears on the
DO NOT CALL list
Contact a representative today to
find out how many FSBOs Arch is capturing in
your area!
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What's New at Arch |
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Web Portal
Updates
With recent updates to Arch’s web portal, you
are able to quickly and easily manage your
account. Just point and click.
Using your Login ID and Password, you can
utilize all of the following features, and many
more.
To access your account:
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Go to
www.archtelecom.com
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Click on the top toolbar “Customer Center”
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Click on “Online Reports/Account”
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Enter your Powerline™ # in the Login ID
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Enter your Password
Move an Existing
Recording from one Extension to Another
If you want to use
a greeting from an existing extension on a new
extension, simply save the .wav file from one
extension and upload it to the new one. If you
want to use the greeting for an existing
extension, you will first need to delete the
existing greeting on the extension to which you
are uploading the new one.
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Click on the
“Powerline” tab
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Right click
“Listen” in the “Greeting” column and “Save
Target As.” Save the file on your computer
hard drive
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Click “Create
Regular Extension” button
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Enter the
information for the new extension in the
fields provided and then click “Browse” next
to the “Audio Filename” prompt
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Select the file
you have previously saved
Click “Save
Extension” button. You now have the chosen audio
file in use for both the original extension and
your new one.
Custom Zero Transfer
Custom zero
transfer allows you to customize your zero
transfer by individual extension thus enabling
you to send the transfers directly to the agent
or For Sale By Owner for that property.
You must first call Customer Service so that we
may enable the feature for you. Once enabled,
you may log in to the Customer Portal and
program the individual extensions.
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Click on the
“Powerline” tab
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Under the
“Controls” column, click “Edit” on the
extension for which you would like to
designate a new zero-transfer number
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Enter the phone
number in the “Zero Transfer” field
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Click “Save
Extension”
Once you have
established the new number, return to the
“Powerline” page and you will see the new number
in the “Zero Transfer” column.
Configuring SMS Information
After you create a
regular extension you can add information to the
listing that will be sent automatically upon
request by the caller to their wireless phone.
The caller will be sent two separate text
messages; the first one will be information on
the individual extension and the second will be
your “Business Card” containing all of your
contact information which will automatically be
included with each extension. Each of these
messages is limited to 160 characters.
You must first call Customer Service so that we
may enable the SMS feature for you. Once
enabled, you may log in to the Customer Portal
to program the SMS information into your system.
Setting Up Your Business Card Message
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Click on the “Powerline” tab
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Choose the link “SMS/Text”
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Enter your contact information inside of the
“SMS Info” dialogue box
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Choose “Save”
Setting up SMS for a
Regular Extension
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Click on the Powerline tab
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Choose Edit under “Controls”
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Enter the description inside of the
SMS
Info box
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Choose Save
Extension
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Upcoming Events |
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Arch will be taking part in several upcoming events
in 2008.
Loan Mastery Success
Workshops
January 25 - San Jose, CA
February 1 - Orange County, CA
February 8 - Seattle, WA
February 14 - Phoenix, AZ
February 22 - Portland, OR
March 7 - Denver, CO
March 14 - Salt Lake City, UT
March 28 - Sacramento, CA
Learn More
Keller Williams Realty Family
Reunion
February 9 - 12
Atlanta, GA
Learn More
Tom Ferry-yourcoach™
Events
Sales Power
February 11 - 13
San Jose, CA
May 28 - 30
Seattle, WA
Learn More
TAG! - The Appointment
Game
March 11 - 13
Ft. Lauderdale, FL
Learn More
RE/MAX International
Convention
March 3- 6
Las Vegas, NV
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Ask Arch |
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How many characters may
I use in my SMS Messaging feature?
The new SMS Messaging feature is made up of two
messages: a business card message and an extension
specific message. You are allowed 160 characters in
each of these messages.
What type of information should be included in each
of the SMS messages?
Again, the SMS feature consists of two messages: a
business card message and an extension specific
message.
The Business Card message will accompany every SMS
message that is sent from your system. Thus, you
should include all relevant contact information.
The Extension message should include the property
information. Since you are limited to 160
characters, be sure to cover the basic home
information. If the prospect is requesting this
information to be sent to their cell phone, they are
likely intrigued by the home and want the home
details for later reference. You should also
consider including the extension here in case the
prospect wants to call your Powerline™ to hear the
audio tour of the property again.
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