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Dear Valued
Customers:
Thank you for
your continued response to our e-newsletter campaign.
Your feedback helps us continue to grow and serve you in
the manner which you deserve. Feel free to contact us at
any point to discuss features of our services, so that
you may continue to use our products to build a
successful business.
In this edition
of Arch Solutions, we again spotlight how Arch can help
you effectively maintain contact with your sphere of
influence and enhance your lead follow-up. Beyond
technology, Arch offers practical marketing tools and
information that will help you achieve your business
goals. If you want to read previous versions of Arch
Solutions, you can find them on our website by clicking
on the
“Newsletter” tab underneath the “Customer Center”
header.
We appreciate
your confidence and investment in our services and look
forward to working with you every step of the way.
Sincerely,
Steve Cortez
Arch Telecom
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Spotlight
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FRESH ADVERTISING
IDEAS
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Here are two fresh ideas to kick start response in
your advertising:
A long time subscriber always advertises a List of
“The Ten Hottest Buys in Our Neighborhood.”
He is capitalizing on the number one rule in
advertising: target a specific audience. Specifics
are always more powerful attractors than
generalities. By localizing your offer, the
information is far more relevant and valuable to the
prospects in your marketplace.
Even small customizations will improve your
response. For instance, the headline “WARNING:
Don’t List Your
Home
Until You Read This!”,
can easily be edited to become more attractive
simply by adding the target area, such as: “WARNING:
Don’t List Your Dade County
Home
Until You Read This Startling New Information!” The
specific area coupled with the emotional copy simply
grabs more attention.
Another direct response idea from a subscriber is to
advertise in unique mediums. He advertises in maps
and offers a Relocation Guide. The guide includes a
list of homes for sale and useful community-related
information such as schools and average price per
square foot in various city areas. He also includes
unique city attractions and restaurants. The key
isn’t the information provided, but the unique
placement and offer that attracts buyers. He says
he favors this type of buyer because they are highly
motivated and typically have drop dead dates by when
they must purchase.
The second rule in effective advertising is “your ad
must get read to receive response” so where you
advertise is just as important as what you
advertise. Because each marketplace is different
you must track response. Keep in mind you are
tracking two different types of response; the
response received from the content of your ad and
the response received by where you advertised.
Newspapers and homes magazines are natural fits, but
creative advertising can be some of the most
lucrative due to lower competition and cost to
advertise.
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What's New at Arch |
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Web Portal
Updates
With recent updates to Arch’s web portal, you
are able to quickly and easily manage your
account. Just point and click.
Using your Login ID and Password, you can
utilize all of the following features, and many
more.
To access your account:
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Go to
www.archtelecom.com
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Click on the top toolbar “Customer Center”
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Click on “Online Reports/Account”
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Enter your Powerline™ # in the Login ID
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Enter your Password
Record a Listing
Directly Through the Portal
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Make sure you
have a microphone plugged into your
computer.
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Make sure the
microphone is turned on.
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Adjust the
volume of the microphone.
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This can be
done by double clicking the "Volume"
icon in your system tray. This will
bring up the "Volume Control" window.
The "Line In" is usually the volume for
your microphone.
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Also, make
sure "Mute" is not checked under "Line
In", and make sure "Mute All" is not
checked under the main "Volume Control".
Retrieve Voice Mail
Messages
You may listen to
your voice mail messages from your prospects
directly through our website.
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Click on the
Voice & Fax Mail tab
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Received voice
messages are labeled in the Type column as
Voice.
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The Controls
column contains three functions: Listen,
Archive and Delete.
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Click Listen
and your message will open and play through
Windows Media Player.
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Click Delete to
permanently delete the message.
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If a message is
Archived, a new 90 day clock will start with
regards to our Data Retention and Aging
Policy.
Change Contact
Information
If you have moved
or changed your contact phone number, you may
change this online. Any changes to the account
name or company name changes require a call to
Customer Service.
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Upcoming Events |
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Arch will be taking part in several upcoming events
in 2007.
TAG!,
The Appointment Game
July 17 - 19
Denver, CO
July 24 - 26
Chicago, IL
August 28 - 30
Tampa, FL
September 18 - 20
Atlanta, GA
September 25 - 27
Boston, MA
Learn More
SSi, Success Summit
2007
August 7 -10
Palm Desert, CA
Learn More
2007 Keller
Williams
Mega Agent Camp
August 20 - 21
Austin, TX
2007 Keller Williams
Mega Tech Camp
August 22
Austin, TX
2007 Keller Williams
Mega Leadership Camp
August 23 – 24
Austin, TX
Learn More
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Ask Arch |
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I administer my
company's multi-user Powerline™
system.
I would like to view active extensions across all
mailboxes. Can I do this without logging in and out
of each mailboxes?
Yes, you can. Be sure you log into the Master
Mailbox. Click on the Powerline tab. Directly above
the list of extensions, you will see a Select View
drop down box. Switch the selection from Regular
Mode to Master Mode. This will list extensions from
all mailboxes.
Can I schedule an
automated call report to be sent to me every day
instead of pulling it from the web each day?
Yes, Arch can send daily, weekly and/or monthly
reports automatically, delivering them directly to
you via email. Contact Customer
Service to activate one of these reports.
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