| Whether
you are a Realtor or lender, relying too heavily upon
any one source of business for your leads leaves you vulnerable
to shifts in the industry potentially limiting or eliminating
income. The Home Affordability Line creates a powerful consumer
direct marketing plan to help balance your lead generation attack
The Home
Affordability Line (HAL) is a unique lead generation tool
that enables prospective homebuyers to explore their mortgage
loan potential in an automated, no-hassle environment. Potential
homebuyers can access
the HAL system 24 hours a day, answer a verbal survey
similar to that given during pre-qualification and receive
an online estimate of maximum loan potential, monthly payments
and closing costs.
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The moment the caller
connects to the toll-free line, the phone number they
are calling from, city, state, time and date are captured and
delivered to a pager, cellular phone or email address.
All answers
to the qualification questions are captured along with
the calling number, name and address (if available) and timestamp
and delivered to you real time by fax-on-demand or electronically
via the World Wide Web.
Your Home
Affordability Line Package includes:
- Toll-free
number: The toll-free number or add-on feature to
an existing Powerline toll-free number allows callers to
receive a qualification over the phone in only 3 minutes.
- Call-Capture
technology: The phone numbers of prospects calling
Home Affordability Line are automatically captured and can
be combined with name / address lookup to provide a real-time
database of hot leads.
- Real-time
Notification and Reporting: The Home Affordability
Line can immediately deliver hot lead information via pager
or email to multiple sales agents to facilitate fast response.
Web-based reports provide information on-demand enabling
you to track prospects and the captured financial information
they provide.
- Business
Building Strategies: HAL subscribers receive marketing
materials detailing strategies for successfully marketing
the service, including sample ad copy you may use.
The Home Affordability Line
is frequently used as a team effort with lenders and
Realtors. For a free report detailing
how The Home Affordability Line can help you create a consumer
direct marketing plan, please fill out the contact form to
the right.
Pricing: The cost for
the Home Affordability Line is
$99 one-time activation fee, a $10
monthly service fee ($20 for standalone) plus $.22 per minute
for usage charges.
Getting
started with the Home Affordability Line is easy. Very
little setup is required and our customer service staff is
always ready to help with both technical questions and how
to implement Home Affordability Line in an effective marketing
program.
Call 800-890-7575
to signup today!
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